Hello, Moxie is a design studio focused on bold, strategic branding. We provide brand identity packages designed to give founders the confidence and tools to launch successfully. To make this possible for new ventures, we enhance accessibility to professional design by offering tiered service packages tailored to startup budgets.

Yes, accessibility is a core part of our mission. We offer tiered service packages tailored specifically to startup budgets. We structure our pricing around value-based design packages to ensure you get the most strategic value and a clear return on your investment as you launch and grow.

As a new design studio, our goal is to build a portfolio of impactful work that speaks for itself. For us, impact is measured by the success stories we help launch. The most meaningful validation we can receive is positive feedback from the purpose-driven founders we've helped. See https://www.behance.net/betsyolmstead for a selection of our designs across industries.

Our process is a collaborative partnership designed to give you a strategic brand that gets results. We break it down into three clear phases:

Phase 1: The "Hello" (Discovery & Strategy) This is the foundation. We start with a deep dive to get to the heart of your business. We’ll explore your "why," define your ideal audience, analyze your competition, and establish your core brand message. It's all about building a solid strategy before we even think about design.

Phase 2: The "Moxie" (Bold Brand Creation) This is where the bold, confident energy comes to life! Based on the strategy from Phase 1, we begin designing your complete brand identity. This goes far beyond just a logo. We’ll develop your full visual system, including color palettes, typography, brand marks, and supporting visual elements that capture your unique personality and speak directly to your dream clients.

Phase 3: The Launch (Confidence & Tools) Once you’ve approved your new brand, we package everything up for you. You'll receive a comprehensive set of final files and a detailed brand style guide. This guide is your instruction manual, showing you exactly how to use your new brand elements with consistency and confidence. Our goal is to hand you a complete toolkit so you are fully equipped to launch successfully.

Let's skip the "personalized services" talk. This is a strategic partnership.

We don't just make pretty things (though we definitely do that, too). My background isn't just in design; it's in psychology. I'm here to dig deep, find your unique story, and translate it into a bold, confident brand that connects on a human level.

This is where your passion gets a personality and your "why" gets a voice.

You need an authentic, unapologetic brand with guts. A brand with moxie. One that just feels right. If you're ready to stop being the "best-kept secret" and start being unforgettable, you're in the right place.

Yes! We are formalizing our community commitment through the Moxie Catalyst Project. This initiative will provide one full, pro bono branding package annually to a deserving non-profit or a startup led by an underrepresented founder, with a focus on organizations in the Reynoldsburg area.

We chose Hello, Moxie because it perfectly captures our brand's personality: warm, conversational, quirky, and welcoming. The "Hello" represents our friendly, welcoming approach, and the "Moxie" brings the bold, sassy, and confident energy to the actual design work.