If Your Brand Was a Person, Would You Want to Hang Out With It?
Our Branding Packages
Let's skip the "personalized services" talk. This is a strategic partnership.
We don't just make pretty things (though we definitely do that, too). My background isn't just in design; it's in psychology. I'm here to dig deep, find your unique story, and translate it into a bold, confident brand that connects on a human level.
This is where your passion gets a personality and your "why" gets a voice.
You need an authentic, unapologetic brand with guts. A brand with moxie. One that just feels right. If you're ready to stop being the "best-kept secret" and start being unforgettable, you're in the right place.
Our packages
Brand Spark
The perfect strategic launchpad for new founders who need a professional look, fast.
You're a passionate, purpose-driven founder who's building something amazing. You're juggling a million tasks, but you know that a DIY logo from a free app isn't going to cut it. You need a brand that feels as professional and legit as your big ideas.
Signature Moxie
The strategic branding package for founders ready to build an iconic, unforgettable brand.
You're ready to invest in your business, and build a brand that not only looks incredible but also feels 100% authentic. You don't just want a logo; you want a complete visual ecosystem—one that's built on a rock-solid, psychology-backed strategy.
The Full Moxie
The ultimate brand experience: a complete visual and verbal identity for a flawless launch.
You're all in. You're launching a major new venture or executing a full-scale rebrand, and you need a true creative partner to handle all the strategic details. You don't just want a brand that looks right; you want one that sounds right, too.
The Brand Spark
The perfect strategic launchpad for new founders who need a professional look, fast.
You're a passionate, purpose-driven founder who's building something amazing. You're juggling a million tasks, but you know that a DIY logo from a free app isn't going to cut it. You need a brand that feels as professional and legit as your big ideas.
This package is your answer.
We'll skip the 3-month timeline and go straight for the "click"—that "aha!" moment where your mission and your visuals finally line up. We use the exact same deep-dive psychological strategy as my bigger packages, but focus it on the core essentials you need to launch with confidence.
This is for you if:
You're a new business owner or startup founder.
You know your "why" but can't figure out how to show it.
You need to look credible and professional to attract your first clients, partners, or investors.
You're tired of feeling "brand-barrassed" by your DIY attempts.
You want a brand built on strategy, not just trends.
What's Inside the Spark Package?
Here's how we get it done, from "Hello" to "Launch."
1. The "Hello" Deep-Dive (Phase 1: Strategy)
It all starts here. We'll have a 90-minute virtual strategy session where I put my Master's in psychology to work. We'll dig deep into your "why," your ideal audience, your brand's personality, and your business goals. This is the strategic foundation that makes your brand work.
2. The "Moxie" Design (Phase 2: Visuals)
Based on our strategy session, I'll get to work building one "big idea" brand concept. This includes:
A Primary Logo Concept: One unique, strategic logo to be the face of your brand.
A Curated Color Palette: A full palette (with all the codes) that psychologically aligns with your brand's vibe.
A Typography System: A clear headline and body font pairing that gives your brand a consistent voice.
3. The "Launch" Kit (Phase 3: Handoff)
Once we've perfected the concept (one round of refinement is included!), I'll package everything up so you can use it immediately.
Your One-Page "Brand Vibe" Guide: A beautiful, easy-to-use PDF showing your new logo, palette, and fonts all in one place. It's your "cheat sheet" for staying on-brand.
Your Logo Files: All the essential files you need for web and print (PNGs, JPGs, and the all-important SVG vector file).
The Signature Moxie
The all-in-one strategic branding package for founders ready to build an iconic, unforgettable brand.
You're ready to invest in your business, and build a brand that not only looks incredible but also feels 100% authentic. You don't just want a logo; you want a complete visual ecosystem—one that's built on a rock-solid, psychology-backed strategy.
This is the flagship Hello, Moxie experience.
We'll go beyond the logo to build a comprehensive, flexible, and stunning brand identity from the ground up. This package is where we deeply infuse your "why" into every single element, from your main logo and color palette to custom patterns and a complete rulebook for using it all.
This is for you if:
You're a purpose-driven founder who is serious about making a lasting impact.
You want to stop feeling "good enough" and start feeling "heck yes!" about your brand.
You need a complete toolkit that you (and any future team member or contractor) can use to create cohesive visuals across your website, social media, and print.
You understand that strategic branding is an investment, not an expense.
You're ready to find your moxie and build a brand that truly connects.
What's Inside the Signature Package?
This is the full "Hello, Moxie, Launch" process, designed for depth and impact.
1. The "Hello" Deep-Dive (Phase 1: Strategy)
This is our foundational work. We'll start with the intensive 90-minute "Brand Therapy" session, using my psychology background to excavate your core mission, vision, values, brand personality, and ideal client personas. We'll create the strategic brief that becomes the blueprint for your entire brand.
2. The "Moxie" Design (Phase 2: Visual Identity)
This is where strategy becomes magic. I'll develop and present a full brand concept based on our strategic brief. This isn't just one logo—it's a complete system.
A Full Logo Suite: Primary Logo, Secondary Logo (alternate layout), and a Brand Mark/Submark (for favicons, social media profiles, etc.).
A Strategic Color Palette: A full, custom-built palette with primary, secondary, and accent colors (with all the codes) that are psychologically aligned with your brand's personality.
A Professional Typography System: A curated pairing of headline, sub-headline, and body fonts that gives your brand a consistent, elevated voice.
Custom Brand Patterns/Textures: A unique brand element (like a pattern, texture, or illustrative icon) that adds personality and makes your brand instantly recognizable.
3. The "Launch" Kit (Phase 3: Handoff & Empowerment)
I don't just send you a zip file and say "good luck." I empower you to use your new brand with confidence.
Your Complete Brand Guidelines Book: This is your brand's bible. A comprehensive, multi-page PDF detailing exactly how to (and how not to) use your logos, colors, and fonts to keep your brand looking perfect, every single time.
One "Get Started" Collateral Item: Your choice of a custom business card design or a suite of 5 editable social media templates (e.g., for Canva or Figma).
All Your Brand Files: A meticulously organized folder with all your brand assets in every format you'll ever need (PNG, JPG, SVG) for web, print, and beyond.
The Total Moxie
The ultimate brand experience: a complete visual and verbal identity for a flawless launch.
You're all in. You're launching a major new venture or executing a full-scale rebrand, and you need a true creative partner to handle all the strategic details. You don't just want a brand that looks right; you want one that sounds right, too.
This is the "white-glove" experience from Hello, Moxie.
It includes every strategic and creative element from the "Signature Moxie" package, plus a comprehensive suite of launch-ready assets and your brand's unique "voice." We'll build your complete visual identity, then go one step further to define your brand's personality, messaging, and tone, ensuring a powerful, cohesive, and high-impact launch.
This is for you if:
You're an established business undergoing a complete rebrand.
You're a well-funded startup and want to get it 100% right from Day 1.
You value a seamless, "all-in-one" process and want a true strategic partner.
You need more than just the "rules"; you need the "tools" for both your visual and verbal identity.
You're ready to launch with a brand that feels complete, cohesive, and absolutely unshakeable.
What's Inside the Total Moxie?
This package includes everything in the "Signature Moxie" Package...
The "Hello" Deep-Dive (Strategy)
The Full Logo Suite (Primary, Secondary, Submark)
The Strategic Color Palette
The Professional Typography System
Custom Brand Patterns/Textures
The Complete Visual Brand Guidelines Book
All Your Organized Brand Files
...PLUS this entire suite of strategic and launch-ready assets:
1. The "Brand Voice & Messaging" Guide (Your Verbal Identity)
This is where my psychology background truly shines. I'll create the "sister document" to your visual brand book—a comprehensive guide to your brand's unique voice. This guide includes:
Brand Personality & Tone of Voice: (e.g., "Warm & Inviting, but Sassy & Confident. Not: Childish. Not: Cold & Corporate.")
Core Messaging Pillars: Your Mission Statement, Vision Statement, and key value propositions.
Key "Power Words": A list of on-brand words to use in your copy.
"Words to Avoid": A list of words and phrases that don't fit your brand.
Example Copy: Sample headlines or social media captions that show the voice in action.
2. The "Full Launch" Kit
We'll equip you with the day-to-day assets that make your brand feel professional at every single touchpoint.
Full Social Media Suite:
10 Editable Social Media Templates (for Canva or Figma).
Matching Banner/Cover Designs for 3 platforms (e.g., Facebook, LinkedIn, YouTube).
Full Stationery Suite: Custom designs for your Business Card and Letterhead (or a branded Notecard).
Email Signature Design: A custom-designed email signature to make every email you send look on-brand.
Presentation Template: A 5-page branded template (Google Slides or Canva) for your slide decks, proposals, or webinars.
Say Hello, Moxie.
This is our complimentary vibe check. Let's spend 15-20 minutes getting to know each other, chatting about your vision, and seeing if we're the perfect fit to build your bold brand. No pressure, just a good conversation.